#290 - Behind the Cowboys, Cowgirls & Stories That Shaped Rodeo | Kendra Santos

For nearly four decades, Kendra Santos has had a front-row seat to the people and stories that have shaped rodeo.

This week on In The LOOP, Jordan Jo sits down with Kendra to talk about a lifetime spent listening to cowboys and cowgirls, earning their trust, and sharing the stories behind the sport.

Kendra reflects on the generations she has watched come through rodeo, the importance of preserving its history, and why the best stories often go far beyond who won. She and Jordan also talk about communication, keeping conversations open, and learning from the people who have helped shape the industry.

At the heart of the episode is something Kendra has always believed: everybody has a story, and everybody has a different journey.

It’s a conversation about the people behind rodeo, the stories worth telling, and the importance of taking the time to listen.