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★ THE STORY OF JORDAN JO HOLLABAUGH

Rooted in Faith,
Defined by Grit &
Western Heritage

Professional Rodeo Athlete • Broadcaster • Speaker • Founder

From childhood arena runs in Colorado to the National Finals in Fort Worth, building In The LOOP, and founding Cowgirl Armor with unwavering purpose.

Explore Career Timeline ↓
Core Values ↓
Jordan Jo Hollabaugh — Professional Rodeo Athlete, Broadcaster & Speaker

Roots & Faith

Upbringing, deep faith, and the core Western values that ground every run and project.

Roots & Faith — Jordan Jo Hollabaugh
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Career Timeline

From Colorado beginnings to the 2020 NFBR Average Championship and major PRCA tours.

Career Timeline — Jordan Jo Hollabaugh
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Looking Ahead

Expanding In The LOOP, growing Cowgirl Armor, and inspiring audiences across new stages.

Looking Ahead — Jordan Jo Hollabaugh
Explore What's Next →

More Than a Title.

Jordan Jo Hollabaugh is a trusted voice in and beyond the rodeo arena — a professional breakaway roper, broadcaster, podcast host, and founder sharing the stories, people, and purpose shaping the Western way of life.

Based in Fort Worth, Texas, Jordan competes at the highest level of PRCA and WPRA breakaway roping, brings the sport to life as an on-camera broadcaster and analyst, and hosts In The LOOP Podcast — one of the leading conversations in the Western industry. She's also the founder of Cowgirl Armor, built to encourage women to live with courage, faith, and purpose, and partners with Fabrizio Marketing to help Western brands tell stories that matter.

Explore the Career Timeline below for the full story — rodeo beginnings, the road to the National Finals, and why she built In The LOOP and Cowgirl Armor.

★ FOUNDATION

Core Values

Faith

Integrity

Authenticity

Community

Family

Gratitude

Service

Western Heritage

Hard Work

Excellence

Courage

Encouragement

Personal Growth

Education

Leadership

Career Highlights

2x NFBR Qualifier

National Finals Breakaway Roping; 2020 Average Champion.

2019 Cheyenne Frontier Days

Inaugural Breakaway Roping Champion.

2024 The American

Reserve Breakaway Roping Champion.

Founder & Businesses

In The LOOP Podcast, Cowgirl Armor and Fabrizio Marketing.

Broadcasting

The Cowboy Channel broadcasting talent; NFBR broadcast host 2021–2023.

Education & Coaching

MBA, West Texas A&M; WTAMU Assistant Rodeo Coach 2013–2022.

Beyond the arena, Jordan is a sought-after voice for interviews, podcasts, and speaking engagements across the Western industry.

Career Timeline

Jordan got her start in Colorado before rodeo carried her all the way to Fort Worth, Texas, where she's based today — a path shaped early by faith, family, and a love for the arena.

At West Texas A&M University in Canyon, Texas, Jordan earned a B.B.A. in Marketing & Management (2012) and an M.B.A. (2014), then served as WTAMU's Assistant Rodeo Coach from 2013 to 2022.

What started as local runs built the foundation for a career that would carry Jordan all the way to national-level competition.

2024 The American Reserve Breakaway Roping Champion and Central Region Finals Contender Champion. 2024 WCRA Stampede at the E Breakaway Champion. 2023 San Angelo Breakaway Average Champion. 2020 National Finals Breakaway Roping (NFBR) Top 15 Qualifier and Average Champion. 2019 inaugural Cheyenne Frontier Days Breakaway Roping Champion. 2018 WPRA Texas Circuit Tie-Down Champion. 2017 UPRA & UPSU Aggregate Champion. Top 10 at both The American Rodeo and RodeoHouston (2023). 3rd in the 2020 and 6th in the 2019 WPRA Breakaway World Standings. Competes today at the highest level of PRCA and WPRA.

Jordan produced the Three Star Memorial Roping (2013–2024), a breakaway and calf roping event, and the Spicer Gripp Memorial Invitational Breakaway (2015–2022) — one of the most prestigious invitational breakaway ropings in Texas.

Since 2020, In The LOOP is where Jordan brings real conversations from the Western world — guests from rodeo, business, faith, and beyond, with new episodes released regularly.

Broadcasting talent for The Cowboy Channel since 2024, and host of the National Finals Breakaway Roping broadcast from 2021 to 2023 — translating her competitive experience into insight fans can't get anywhere else. She also created All Things Breakaway (2020–2021), a media platform promoting the sport.

Cowgirl Armor is Jordan's own brand, built to encourage women to live with courage, faith, and purpose in everything they do.

Through Fabrizio Marketing, which she has owned since 2012, Jordan helps Western brands tell stories that matter — turning an authentic voice into real marketing results.

★ THE HORIZON

Looking Ahead

What's Next

Jordan is just getting started — growing In The LOOP, expanding Cowgirl Armor, and looking for new stages, partnerships, and conversations that carry the Western way of life forward.

Media & Broadcasting

In The LOOP Podcast

Expanding the podcast reach, producing high-impact broadcast specials, and interviewing world-class athletes, founders, and leaders across the nation.

Explore In The LOOP →
Movement & Apparel

Cowgirl Armor

Growing Cowgirl Armor into a community-driven lifestyle brand equipping women to walk with courage, faith, and daily resilience in every arena.

Discover Cowgirl Armor →
Keynotes & Alliances

New Stages & Partnerships

Teaming up with values-driven Western brands, delivering keynote speaking engagements, and competing at top-tier PRCA/WPRA championship rodeos.

Partner With Jordan →
★ READY TO CONNECT

Let's Work Together.

Open to speaking engagements, podcast guesting and sponsorship, brand partnerships, and marketing projects through Fabrizio Marketing.

Send an Inquiry
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